The Demise of Stacey's Bookstore

I am currently reading The Death and Life of Great American Cities by Jane Jacobs. I am only half way through, but the book already has me seeing cities through different eyes. The story of Stacey's Bookstore is a case in point.

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In March of this year, Stacey's Bookstore, not long after celebrating its 85th year of existence as an independent bookstore, closed its doors for good. I used to frequent Stacey's. On the second floor, there was a large sunlit reading area where readers could read free of pressure to consume. No Starbucks or Seattle's Best attached. The reading area was often arrayed with rows of seats for the appearance of guest authors and a weekly lecture series. Employees were most often middle-aged or older, well-read individuals who were long-time San Franciscans and could speak passionately about their favorite titles or reading spots in the city. As someone who wants eventually to be a bookstore proprietor, I appreciated Stacey's as a cultural asset, a place that strove to be a community center, a cultural hub in addition to being a place to buy books.

When I first saw signs for the clearance sale that anticipated the store's closing, I felt along with other loyal patrons that something special was being lost. It was easy to understand, though. The economy was in shambles. Online retailing had long ago changed the landscape of brick-and-mortar book sales. And how was a mom-and-pop store supposed to compete with national chains such as Borders or Barnes & Noble? It was easy to cast Stacey's Bookstore as the unhappy victim of changing economic and social circumstances, and that is precisely how the story was reported.

Now, reading Jacobs' book, I am beginning to understand the demise of Stacey's Bookstore in a new light. Stacey's Bookstore, located in San Francisco's Financial District, was doomed to failure from the get-go as a result of its specific location in San Francisco's urban fabric. What now seems remarkable to me is that the bookstore lasted as long as it did. Applying the analytical framework developed by Jacobs in her book, two factors are prominent:

1) The Financial District, as one might infer from its name, is not a district that boasts great functional diversity. People work in the Financial District. One does not go to the Financial District for entertainment or commerce or for its cultural vitality, and one certainly does not live there. The result is extremely lopsided pedestrian traffic. Venture into the Financial District Monday through Friday nine to five and it feels quite lively, but it feels quite like a ghost town outside standard work hours and weekdays. Business at Stacey's was premised on weekday noontime and after-work pedestrian traffic. That leaves for a lot of dead hours in between, and it is extremely difficult to sustain a bookstore let alone a cultural hub in this context.

2) Aged buildings in the Financial District are nonexistent. As pictures show, Stacey's Bookstore resided in a building that looks and feels very new, surrounded by office buildings that also look and feel very new. The advantage of aged buildings in cities is that they usually require lower capital and maintenance costs, demanding lower rent. As a result, aged buildings are better able to support businesses with lower profit margins, ideal for small independent establishments. Without aged buildings, you get a lot of franchise stores like Quizno's, Chipotle, Subway or Staples. As Jacobs writes, "great diversity in age and types of buildings has a direct, explicit connection with diversity of population, diversity of enterprises and diversity of scenes" (212). No wonder then that the Beat writers hung out at City Lights Bookstore in North Beach.

In short, the Financial District is not really a place that is equipped to support a viable center for cultural activity. This reality is a property of the city, its layout and urban planning. The demise of Stacey's Bookstore can in large part be understood by the overwhelming dullness of San Francisco's Financial District. Its vacated space remains vacant.